India's romance with Eden garden Calcutta continues as it clinched
a thriller of test against South Africa (test ranking no.2)on the
5th day final few minutes.Coming to Blue ocean strategy penned by
(Chan Kim,Renne Mauborgne), it is rated the 600 Most Influential
Books in the History of the People's Republic of China 1949-2009.
According to the blue ocean strategy the two most significant statement :
#Create an uncontested market space
#Make the competitor irrelevant
Australia cricket team of the early 2000's were fiercely dominant unit
and with its precision,ruthless attitude,envious talent pool reduced
the opponent to mere medicore.Moreover the subcontinent team were just
no competion.Aussies more or less modelled the blue ocean players and
at the heart of blue ocean strategy lies the concept of four action
framework which enables to beat the industry standards.
In the early 2005 the winds of change began and the fresh Indian
blood with like dhoni,bhajjis,gambhirs rose to the occassion.The
veterans started breathing in fresh air(new approach).To break
the blue ocean jinx of Aussies the game plan adopted was:
#Scan your competitor thoroughly
#Master your strenghts
#Tipping leadership(Dhoni's approach)
#Fresh ideas,people,process
Indian team changed the parameters of the framework itself and
managed it with elan.Industry wallah can take a cue from this
and develop out off box moves to catch the competitor off guard.
Coco Cola keep watching -Pepsi@challenge.com
